 |  |  |
| Online Shopping Web Site |
|
The online shopping web site is designed to advertise, provide
information, and take orders for products over the web.
The business owner needs to keep the web site updated, check for orders,
and respond to them.
| |
Changes in stock availability and cost can be easily updated by
the web site owner, who only needs to modify a database file that
controls which stock is included in the web page, and its cost.
We will probably have to make any major changes to the web page such as format
or image alterations.
|
 |
|
A typical shopping web site includes:
|
 |
| Home Page | |
This page introduces the web site,
should download quickly,
highlights special or important information,
and directs users into the web site.
|
 |
| About Us Page | |
This page provides location, a map, hours,
contact information, and staff information.
|
 |
| Product Pages | |
These pages supply detailed product information, and a way to add the item to a shopping cart.
|
 |
| Related Information Pages | |
These pages help establish your qualifications as an expert in this field,
or as a legitimate place on the web to purchase the product.
|
 |
| Order Form Pages | |
These pages accumulate the customer's order, gather their credit
card information in a secure manner, and submit their order to your database.
|
 |
|
Approximate online shopping web site costs:
|
 |
| Web page design | |
$90/page |
 |
| Domain name registration | | $20/year |
 |
| Web site hosting | | $10/month |
 |
|
Total cost for a 10 page online shopping web site for the first year
| |
$1040 |
 |
| Total cost for following years | | $140/year |
 |
|
This pricing also includes help selecting a web site host, registering your
domain name, and registering your web site with popular search engines, although
premium search engine services may cost extra.
| | |
 |
|
Extended Business Card Web Site
|
|
This type of web site doesn't actually take orders online; it is intended
to increase business through normal business channels.
A well designed web site can help new and former customers find you, explain
who you are and what you can do for them, and help them feel more comfortable
with your business.
Customers can find your business online using Internet search engines,
or they can
find it because you include your web site address on all your
correspondence, business cards, and advertisements.
| |
Current and prospective customers need only remember your Internet address,
not a telephone number or a street address to
access your web site at their convenience to get the information they need.
Your web site provides all the detailed information that you would normally
provide in your correspondence, business cards, and advertisements if
unlimited space was available, but at a much more reasonable cost.
|
 |
|
A typical extended business card web site includes:
|
 |
| Home Page | |
This page introduces the web site,
should download quickly,
highlights special or important information,
and directs users into the web site.
|
 |
| About Us Page | |
This page provides location, a map, hours, contact information, and staff information.
|
 |
| Product Pages | |
These pages supply detailed product information.
|
 |
| Related Information Pages | |
These pages help establish your qualifications as an expert in this field,
or as a legitimate place to purchase the product.
|
 |
|
Approximate extended business card web site costs:
|
 |
| Web page design | |
$90/page |
 |
| Domain name registration | | $20/year |
 |
| Web site hosting | | $10/month |
 |
|
Total cost for a 5 page extended business card web site for the first year
| |
$590 |
 |
| Total cost for following years | | $140/year |
 |
|
This pricing also includes help selecting a web site host, registering your
domain name, and registering your web site with popular search engines, although
premium search engine services may cost extra.
| | |
 |
|
Simple Advertisement Or Personal Web Site
|
| This option provides
a very low cost web presence. We host the web site free for 1 year
under something like "FortCollinsWebWorks/YourName", or we can place
it in some web space that you already have access to. Most ISPs provide
some web space with their Internet access accounts. Some search engines
may not include your site in their search lists, but you save about
$140/year by not paying for your own Domain name and using free web
site hosting. Your total cost will be $90/page that we charge to create
your web pages. |
|
You might want this
option if, for example, you create pottery and sell it at eBay®
auctions, and you want to provide a little information about yourself
and some pictures of your work to encourage customers to buy your
pottery, but don't plan to sell enough pottery to justify the expense
of your own domain name and web site hosting. We can create a page
about you with contact information, and a page about your work with
some pictures and prices for $180.
You also might like this option if you are interested in a hobby and
would like to contact others with similar interests. We can create
a web site that explains how to get started with the hobby, some of
the interesting things you have discovered, and links to other related
web sites. We can also include some personal information that allows
people to contact you. We can put all this information on two pages
for $180. |
 |
|
Graphics
|
|
Well designed graphics make a web page interesting, even exciting.
We can create images, take digital photographs, and scan images from
photographs or slides.
After we get an image into the computer, we clean it up, enhance it, and
modify it using tools such as Photoshop® to make them look better on the web.
| |
Next, we optimize the images to provide the best trade off between download
time and image quality, and convert the images to either GIF or JPEG
formats depending on the image.
We can even create animated GIF images to add interesting effects to your web page.
We also use FlashMX to create more complex animations and complete web sites.
|
 |
|
Programming
|
We write programs that can make your web pages powerful and more interesting.
HTML is a markup language that we use to format the web page and create links
to other documents.
JavaScript® is a scripting language that we use to add simple
interactivity to web pages.
JavaScript® code is included inside the HTML documents, and runs on the user's
computer, not the server, so it can respond faster.
It is great for creating web pages in response to user inputs, opening new
windows, implementing image rollovers, verifying form data before it is sent to
the server, and reading or saving cookies on the user's hard disk.
| |
Java® is a powerful true programming language, and we write Java® applets that run
on the user's computer.
These applets can create, manipulate, or even encrypt images, control animations,
implement graphical user interfaces, games, or tools.
The user only has access to the compiled Java® byte code, so you can hide your
algorithms and data from users if you wish.
Perl is another powerful programming language, and is the most common language
used for CGI programs.
We use Perl for our CGI programs, usually to process form data or access a database.
These programs run on the server and the user only has access to the inputs and
outputs, so it can also be used to hide algorithms and data from users.
|
 |
|
Choose Web Site Host
|
|
There are many places that will host your web site for free.
Internet accounts often come with free web site space.
Free web site hosts may not offer all the services that your web site will need,
or even allow you to use your own domain name.
| |
You should use a web site host that you trust, that provides the services that
your web site needs at a cost that you are willing to pay.
We will help you choose a hosting company for your web site.
|
 |
|
Domain Name Registration
|
|
A domain name is a unique name used to identify the computer that controls
access to your web site, like
myDomainName.com, and is used instead of an IP address, like
220.22.25.107, because it is easier to remember and use.
| |
You will probably want to register your domain name yourself to insure
that you control it.
Registering a domain name is a simple process, but we will guide you
through it to make it even easier.
|
 |
|
Search Engine Registration
|
|
Registering with a search engine allows customers to find
your web site when they use that search engine.
Search engines use different web site information when they decide which
web sites match the requested search criteria.
They might try to match words in the title or document, or special keywords
that are hidden in the web site.
Some companies charge a fee to be added to their search engine lists,
some only charge for a premium service, and some don't charge at all.
| |
Hundreds of search engines exist, but most searches are done with Yahoo!®
(estimated at about 70%), and almost all searches are done on one of the
ten most popular search engines (estimated at about 95%).
It is most important to register your web site with the most popular
search engines, and we can do that for you.
|
 |
|
Maintenance
|
|
The web is not a static medium like a printed catalog.
Web styles and web site goals change, personnel come and go, stock and prices change.
Web sites are easily modified and should be kept up to date.
| |
Adding new information will keep web surfers coming back to your site.
We can update your web site for a fee, or show you how to make simple changes yourself.
|